Balanced Persuasive Attempt in Marketing †MyAssignmenthelp.com

Question: Discuss about the Balanced Persuasive Attempt in Marketing. Answer: Introduction: As a consumer behavior expert, after going through the article written by Isaac, M. S., Grayson, K. (2017) Beyond skepticism: Can accessing persuasion knowledge bolster credibility? it is found that the consumer behavior is well justified in this article. The issues that has been proved or the finding of the article mainly states four important aspects. Firstly, When a credible tactics is used by an agent in pursuing a consumer, then there is a high access in the persuasion knowledge, which enhances the degree of favorable evaluation in a positive aspect of the agent as well as the goods or services that he offers (Block, 2016). Secondly, Strategies which are generally skepticism centric, in them, it is noticed that the increased probability of persuasion knowledge can direct to the revealing of the persuasive message which will make evaluation less favorable. Thirdly, Wider perspective in manipulation of persuasive knowledge has the capability of boosting evaluation in comparison t o the one that is controlled way of manipulating knowledge of persuasion (Ginsca, Popescu Lupu, 2015). Last but not the least, Persuasion knowledge which has a narrow perspective brings the sense of skepticism. These findings will initiate certain acceleration to the marketing strategy which will also have a positive effect on the sale of the goods and services of the organization. After the study of the above stated article certain things can be recommended to the organization. The implementation of these recommendations will help the organization to improve its marketing strategy which will further improve the outcomes. The first thing that can be recommended is that, the organization should use the strategy of persuasion which is more trust worthy and credible in nature to attain more positive result. Secondly if the company uses such strategies which will reveal the persuasive motive or message, then it may increase the level of skepticism and will make the work of persuasion more difficult (Ansari Kapoor, 2015). On the other hand, the organization should plan the communication in such a way that they only provide true details of the product or services that they want the customer to b uy. This will increase the strength of the organization as skepticism of the customer will not affect the sale of the product (Isaac Grayson, 2017). At the end, the organization should always think on ethical ground so that neither credibility nor skepticism can affect the marketing process and will also attract more number of customer or clients. Reference Ansari, M. A., Kapoor, A. (2015). Organizational context and upward influence tactics.Organizational behavior and human decision processes,40(1), 39-49. Block, N. (2016). The Anna Karenina principle and skepticism about unconscious perception.Philosophy and Phenomenological Research,93(2), 452-459. Ginsca, A. L., Popescu, A., Lupu, M. (2015). Credibility in information retrieval management.Foundations and Trends in Information Retrieval,9(5), 355-475. Isaac, M. S., Grayson, K. (2017). Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?.Journal of Consumer Research,43(6), 895-912.